In 2021, the Academy of Moving People and Images (AMPI) and the Berlinale-European Film Market: Toolbox Programmes started their partnership.
The filmmaker who is selected among AMPI alumni for the programme, after their attendance, shares their experience with the entire AMPI community by writing a reflection article and giving a presentation about the programme and their experience during the programme.
The European Film Market is one of the top three meeting places of the international film and media industries. Its close links with the Berlinale as a public film festival and defining characteristics of the Berlinale’s film market.
Under the guidance of consultants and coordinators, the Fiction Toolbox Programme is intended to endow fiction creatives with market intelligence, connections, and a kit of transferable business know-how.
The participant receives accreditation to the European Film Market (EFM) and access to the Fiction ToolBox program, which consists of consultant meetings with feedback on projects and strategic planning for networking at the EFM, as well as organizational and logistical advice on the EFM from the coordinators.
EFM-Toolbox Programmes is an immersive program of focused workshops with experienced tutors on the following topics: Development strategy: packaging your project, A to Z of Pitches, Funding initiatives for underrepresented film creatives, Sales & Distribution, Marketing & PR, Impact Producing, etc.